Galicia Calidade. Two wineries Valdeorras this distinctive feature: Ruchel and A Coroa

The Ruchel and A Coroa wineries boast Galicia Calidade seal that helps them advertise their wines inside and outside of Galicia. The winery Ruchel got it in 2008 and A Coroa entered this quality mark last week. Both use this seal on their labels for buyers of their wines know that quality is controlled by this certificate is achieved through an audit which is reviewed from installations to the product controls that apply within the winery (health records, traceability, etc.). Some procedures that met from adega A Coroa that within six months managed to have his seal. Last week signed the contract and received officially in the warehouse use certificate. The ceremony was attended by the Director General of Trade, Sol Vazquez Abeal accompanied Galicia Quality manager, Alfonso Cabaleiro, along with the mayor of A Rúa, Avelino García and President of the Regulatory Council of Valdeorras, José Luis García Pando.

The brand Galicia Calidade the grants Galicia Calidade SA entity  according to the Spanish Trademark Act of 2001 and supportby the Ministry of Economy and Industry of the Xunta de Galicia. The mission of this seal is, as explained from the public body itself, to distinguish Galician products, quality and origin, and promote them to ensure adequate presence in the Galician market and facilitate their entry into foreign markets. A mission that meets under the terms of Inma López Ferrer of Ruchel winery because “this stamp helps us to better position ourselves on the map when we are selling our wines in Spain and even abroad, is an umbrella that simplifies and improves our presentation “.

The two valdeorras wineries use the logo on their labels and in advertising actions they take and also part of the promotions organized from this entity as is the case in the current campaign “Galicia Calidade en ruta” which is part of the strategy reinforcement of this brand that next year will celebrate 20 years of existence.